Most marketing advice for home improvement businesses is outdated, vague, or just doesn’t work in the real world. That’s why I put together this Free Guide—built specifically for home improvement pros who want to attract high-quality customers who actually value their work (and are willing to pay for it).
This isn’t another generic “marketing tips” PDF. Inside, you’ll find clear, actionable strategies that help you stand out, generate real interest, and get more of the right projects. Whether you’re tired of price shoppers or just want more consistency in your leads, this guide lays out exactly what works today—without the fluff.
Download it now and start bringing in the kind of customers who get excited about your work, not just the cheapest price.
This page walks you through the steps to create a Facebook page that grabs attention, grows your local presence as a go-to company, and converts engagement into sales. From optimizing your profile to keeping it maintained, you'll learn how to make your business stand out in a crowded digital space.
Stay ahead of the curve with this page that highlights the key trends shaping the future of home improvement marketing. Learn about emerging strategies and tools that can give you an edge and help you connect with customers in new and exciting ways.
Referrals are still gold, but this page shows you how to take word-of-mouth marketing to the next level. Discover modern techniques to encourage, track, and amplify referrals, turning satisfied customers into your best marketing tool.
Experience exponential growth with real results
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Hi, I’m Joe, the founder of Upper Hand Marketing. I created this company to help flooring businesses overcome the common struggles of digital marketing and achieve real growth. My focus is on providing clear, effective strategies that deliver results, without the fluff and confusion that's common in the online marketing/advertising industry.
I’m constantly learning and refining my approach to ensure my services are as effective as possible. I believe in being upfront and honest, and I’m fully committed to your success. Marketing can feel overwhelming, but with us, you’ll have a partner who’s here to simplify the process and guide you every step of the way.
When you work with Upper Hand Marketing, you’re not just getting a service—you’re gaining a dedicated partner who genuinely cares about helping your flooring business thrive.