About Us

Discover Our Mission and Meet the Team Behind Our Success

Meet Joe Thorp

Founder & Owner

Hi, I’m Joe, the founder of Upper Hand Marketing. When I first got into advertising, I knew I had to specialize to provide the best possible service. I decided to focus on the home improvement industry because I saw a huge gap—almost no one was doing social media ads right for so many of these companies! It was clear to me that home improvement businesses were missing out on truly effective advertising, and I wanted to change that.

I’ve always believed in the power of providing value first. Growing up, I read a lot about business, and one thing stood out: you have to give more before you get more. That’s the philosophy I built my agency on—delivering exceptional service that focuses solely on helping home improvement companies succeed.

After working closely with home improvement businesses for over two years, I’ve learned what it takes to run successful advertising campaigns. I’ve developed a concrete service that’s all about getting these companies more customers, without them having to lift a finger. And because I know what works, I offer a guarantee: if you don’t see the results I promise, you get your money back.

I’m not here to confuse you with fancy jargon or pushy sales tactics. My goal is simple: to help home improvement companies grow using proven strategies that deliver real results.

About Upper Hand Marketing

What Makes Us Different

At Upper Hand Marketing, we’re not your typical advertising agency. We’re a team focused on helping home improvement companies grow by using fresh, effective advertising methods. We believe that every business deserves a unique approach—one that goes beyond the outdated, one-size-fits-all strategies most agencies offer.

While many marketing agencies are still using boring image ads or robotic AI voiceovers, we take a different route. We create personalized videos featuring real people from your company. This approach isn't just unique; it's practically unheard of in our industry—and certainly not done with the level of care and attention to detail that we bring.

These videos help to build trust and establish a real connection with your potential customers, showing them who you are and what you’re all about. It’s about making your business relatable and memorable, which is something generic ads just can’t achieve.

But our work doesn’t stop at creating videos. We handle everything from generating leads to managing the entire customer journey. We set up everything you need—like landing pages, booking systems, follow-ups, and appointment reminders—so you can focus on what you do best: running your business.

Our Approach

Broader Market Strategy

We don’t just target the 3% of the market ready to buy now. We also engage the 97% who aren’t, building trust early so your business is top of mind when they’re ready. This approach ensures you capture both immediate and future sales opportunities.

Engaging Video Ads

We create compelling video ads that capture attention and stand out from the typical boring image ads your competitors use. Our videos feature real people from your home improvement company to make your ads memorable and relatable.

Automated Sales Systems

Our automated systems manage leads and appointments efficiently, so you’re never overwhelmed and can focus on growth. We handle everything from follow-ups to appointment reminders, ensuring no lead slips through the cracks.

Dedicated Booking Assistant

We handle all your leads—messaging, qualifying, and booking—so you can concentrate on selling, not chasing. This process ensures that every lead is promptly addressed and booked directly into your calendar.

Distinctive Sales Processes

We streamline your sales with digital assets and social proof, making it easier to close deals and outperform competitors using outdated methods. By the time you meet a prospect, they’re already primed and ready to buy.

Ready to explore social media ads for your business?

Experience exponential growth with real results

Copyright 2025. Upper Hand Marketing. All Rights Reserved.

About Joe Thorp

Founder of Upper Hand Marketing

Founder of Upper Hand Marketing

Hi, I’m Joe, the founder of Upper Hand Marketing. I created this company to help flooring businesses overcome the common struggles of digital marketing and achieve real growth. My focus is on providing clear, effective strategies that deliver results, without the fluff and confusion that's common in the online marketing/advertising industry.

I’m constantly learning and refining my approach to ensure my services are as effective as possible. I believe in being upfront and honest, and I’m fully committed to your success. Marketing can feel overwhelming, but with us, you’ll have a partner who’s here to simplify the process and guide you every step of the way.

When you work with Upper Hand Marketing, you’re not just getting a service—you’re gaining a dedicated partner who genuinely cares about helping your flooring business thrive.