Home Improvement Marketing Resources

Grab Some Expert Resources To Grow Your Home Improvement Business

Flooring Marketing Mastery Toolkit

Your Starter Kit to Dominating the Flooring Market

Includes Main Guide + 7 Bonus Resources

Introduction

Marketing a flooring business shouldn’t feel like throwing darts in the dark. Yet, most advice out there is either outdated, overly complex, or simply doesn’t apply to the industry.

That’s where the Flooring Marketing Mastery Toolkit comes in—a practical, no-fluff resource built specifically for flooring companies that want real, measurable results. Inside, you’ll get a step-by-step breakdown of what actually works to attract high-quality leads, boost your online presence, and position yourself as the go-to flooring expert in your area. Whether you're tired of competing on price or just want a steady stream of ideal customers, this toolkit gives you the exact strategies to make it happen.

No vague theories—just actionable steps that help you stand out and grow. Download the toolkit and start seeing the difference today.

Everything

Included

1. Flooring Marketing Mastery Blueprint

This essential guide offers a complete framework for transforming your flooring business into a market leader. It's packed with actionable resources, including templates, checklists, and step-by-step guides to help you optimize every aspect of your marketing efforts, from lead generation to sales optimization.

2. Facebook Page Optimization Checklist

This checklist guides you through enhancing your Facebook presence to attract and engage more customers, with practical steps to optimize your profile, post effectively, and interact with your audience to boost your business's social visibility.

3. Google My Business Optimization Checklist

Maximize your local online presence with detailed strategies to refine your Google My Business listing. This checklist covers everything from managing your profile to engaging with customer reviews, ensuring you attract more local traffic and inquiries.

4. Website Optimization Checklist

Enhance your website’s performance and user experience with this comprehensive checklist. It covers essential optimizations from speeding up your site to refining content and navigation, all aimed at converting visitors into customers.

5. Email Marketing Sequence Templates

Tailor your email campaigns with this collection of ready-to-use templates. From welcome emails to promotional blasts and follow-ups, these templates are designed to engage your audience and drive conversions effectively.

6. Social Media Ad Copy Templates

Craft compelling ads with a variety of customizable templates. This resource helps you create attention-grabbing social media advertisements that resonate with your target audience and encourage engagement.

7. 12-Month Marketing Plan Template

Strategically plan your marketing activities with a detailed 12-month template. This tool helps you outline your promotional campaigns, content creation, and special offers to align with your business goals.

8. Essential Lead Tracker Template

Keep track of your leads and manage customer interactions efficiently. This template is an invaluable tool for monitoring your sales process and ensuring no opportunity slips through the cracks.

Ready to explore social media ads for your business?

Experience exponential growth with real results

Copyright 2025. Upper Hand Marketing. All Rights Reserved.

About Joe Thorp

Founder of Upper Hand Marketing

Founder of Upper Hand Marketing

Hi, I’m Joe, the founder of Upper Hand Marketing. I created this company to help flooring businesses overcome the common struggles of digital marketing and achieve real growth. My focus is on providing clear, effective strategies that deliver results, without the fluff and confusion that's common in the online marketing/advertising industry.

I’m constantly learning and refining my approach to ensure my services are as effective as possible. I believe in being upfront and honest, and I’m fully committed to your success. Marketing can feel overwhelming, but with us, you’ll have a partner who’s here to simplify the process and guide you every step of the way.

When you work with Upper Hand Marketing, you’re not just getting a service—you’re gaining a dedicated partner who genuinely cares about helping your flooring business thrive.