Our Services

Explore Our Specialized Services for Home Improvement Companies

What We Offer

Complete Social Media Advertising and Appointment Booking

At Upper Hand Marketing, we deliver tangible results for home improvement companies with targeted social media advertising and efficient appointment booking. We focus solely on social media because it allows us to engage potential customers who are more likely to choose your company not just for price, but for your unique value and brand. This contrasts sharply with platforms like Google or lead generation sites like Checkatrade and Yell, where decisions are often primarily price-driven.

High-Impact Video Ad Creation

We craft professional video ads that showcase your business in the best light, guiding you through scripting, filming, and editing. Our high-converting ads capture attention, build trust, and drive action—turning viewers into paying customers.

Social Media Ad Management

We handle every aspect of your Facebook ad campaigns, from setup and targeting to optimization and testing. Our expert management ensures your budget is spent wisely, maximizing your reach, engagement, and lead generation while you focus on running your business.

Lead Follow-Up & Booking Management

We take the hassle out of lead follow-up by filtering out time-wasters, nurturing real buyers, and booking appointments directly into your calendar. Our automated systems and personalized outreach increase conversions, helping you close more high-value sales with ease.

Transparent Reporting

Each month, we provide detailed reports breaking down your ad spend, lead flow, and revenue, so you know exactly where your money is going. Plus, with our 10-appointments-in-30-days guarantee, if we don’t deliver, you don't pay our fee.

At Upper Hand Marketing, our focused approach delivers not just leads, but customers who appreciate the value your business brings. We focus on delivering measurable success. If you’re looking for a partner who proves results, look no further.

MASTERY DEMANDS FOCUS SO...

We don't offer any other services except for social media advertising

  • Social Media Management (Non-Ad Related)

  • SEO (Search Engine Optimization)

  • Google Ads

  • Website Design and Development

  • Email Marketing Campaigns

  • Content Marketing (Blogs, Articles)

MASTERY DEMANDS FOCUS SO...

We don't offer any other services except for social media advertising

  • Social Media Management (Non-Ad Related)

  • SEO (Search Engine Optimization)

  • Google Ads

  • Website Design and Development

  • Email Marketing Campaigns

  • Content Marketing (Blogs, Articles)

A-B Service Breakdown

  • Strategic Plan Creation: Developing a 12-month roadmap to align everyone on a path to success.

  • Facebook Page Optimization: Ensuring your page is fully optimized for ad campaigns.

  • Video Ad Creation: Providing scriptwriting, guidance, and editing.

  • Ad Copywriting: Crafting compelling ad copy tailored to your audience.

  • Custom Sales Assets: Creating custom branded resources like guides to add value in ads.

  • Facebook Ad Setup & Management: Managing ads comprehensively from start to finish.

  • Landing Page Building: Constructing custom, conversion-focused landing pages.

  • Lead Handling & Qualification: Managing, qualifying, and booking leads directly into your calendar.

  • Custom Booking Calendar: Integrating a fully functional system for scheduling appointments.

  • Ad Performance Analysis: Continuously tracking and analyzing data to optimize results.

  • Monthly Reporting: Providing clear, simple, and informative reports on ad performance and ROI.

  • Satisfaction Guarantee: Ensuring 30 qualified appointments in 90 days, or your money back.

  • Strategic Plan Creation: Developing a 12-month roadmap to align everyone on a path to success.

  • Facebook Page Optimization: Ensuring your page is fully optimized for ad campaigns.

  • Video Ad Creation: Providing scriptwriting, guidance, and editing.

  • Ad Copywriting: Crafting compelling ad copy tailored to your audience.

  • Custom Sales Assets: Creating custom branded resources like flooring guides to add value in ads.

  • Facebook Ad Setup & Management: Managing ads comprehensively from start to finish.

  • Landing Page Building: Constructing custom, conversion-focused landing pages.

  • Lead Handling & Qualification: Managing, qualifying, and booking leads directly into your calendar.

  • Custom Booking Calendar: Integrating a fully functional system for scheduling appointments.

  • Ad Performance Analysis: Continuously tracking and analyzing data to optimize results.

  • Monthly Reporting: Providing clear, simple, and informative reports on ad performance and ROI.

  • Satisfaction Guarantee: Ensuring 30 qualified appointments in 90 days, or your money back.

Our 6 Phase Flooring Growth System

How We'll Get You Up & Running

Ready to explore social media ads for your business?

Experience exponential growth with real results

Copyright 2025. Upper Hand Marketing. All Rights Reserved.

About Joe Thorp

Founder of Upper Hand Marketing

Founder of Upper Hand Marketing

Hi, I’m Joe, the founder of Upper Hand Marketing. I created this company to help flooring businesses overcome the common struggles of digital marketing and achieve real growth. My focus is on providing clear, effective strategies that deliver results, without the fluff and confusion that's common in the online marketing/advertising industry.

I’m constantly learning and refining my approach to ensure my services are as effective as possible. I believe in being upfront and honest, and I’m fully committed to your success. Marketing can feel overwhelming, but with us, you’ll have a partner who’s here to simplify the process and guide you every step of the way.

When you work with Upper Hand Marketing, you’re not just getting a service—you’re gaining a dedicated partner who genuinely cares about helping your flooring business thrive.