Is Checkatrade Worth It For Flooring Businesses?
Is Checkatrade Worth It for Flooring Companies?
As a flooring business owner, you’ve probably asked yourself: “Is Checkatrade worth the investment?” With so many marketing options available, it’s tough to know where to allocate your budget for the best results.
In this blog, we’ll break down Checkatrade’s costs, benefits, and whether it's truly the right choice for your flooring business.
At Upper Hand Marketing, we specialize in helping flooring companies grow with proven strategies. After years of working with businesses like yours, we know what works—and what doesn’t—when it comes to generating leads and increasing revenue. Let’s dive in.
Checkatrade Membership Pricing
Checkatrade offers several membership options designed to boost your visibility and attract more leads. Here's a breakdown of the costs:
Basic Plan: £30 + VAT per month. This entry-level membership gives you a business profile and access to leads but limits some premium features.
Standard Plan: £69.99 + VAT per month. The most popular option, offering more exposure and tools to manage leads effectively.
Premium Plans: £69.99 - £119.99 + VAT per month, depending on the level of visibility and job support required.
If you’re seeking a more budget-friendly option, Checkatrade also offers an annual membership for about £600 per year, which can save you a bit compared to the monthly subscription.
For additional exposure, Checkatrade allows you to list your business in their publications or leaflets, bringing your annual cost closer to £1,000.
Tip: While these prices might seem reasonable, remember that the return on investment (ROI) depends largely on your location, competition, and the quality of leads in your area.
Pros of Checkatrade for Flooring Companies
Steady Traffic: Homeowners often turn to Checkatrade when looking for trusted tradespeople.
Builds Credibility: Verified reviews enhance trust in your business, showing that you are a legitimate professional.
Passive Inquiries: Once your profile is set up, leads come to you, reducing the need for additional marketing work.
Cons to Consider
Cost vs. Results: The ROI can vary significantly depending on your area. In highly competitive markets, you may struggle to stand out among many other flooring businesses.
Not Exclusive: You're competing with dozens of other companies in your area. Even though the volume of leads may be high in larger cities, the quality can sometimes suffer due to price-driven competition.
High Churn Rate: Many businesses find that after an initial burst of leads, Checkatrade doesn’t sustain their flow of high-quality inquiries long-term, making it hard to justify the ongoing subscription cost.
Customer Trust & Lead Quality
Checkatrade’s verified reviews can instantly build trust with homeowners, as they trust the platform’s vetting process. However, while Checkatrade provides a steady stream of inquiries, the quality of those leads can vary:
Leads: Expect a mix of serious buyers and price-shoppers. While the volume of leads can be decent, many may not be ready to make high-value purchases.
Quality vs. Volume: While Checkatrade may offer more inquiries, you’ll likely need to filter through lower-quality leads. In competitive markets, securing larger projects may become harder as price competition intensifies.
What Flooring Companies Are Saying About Checkatrade
Here’s what some flooring business owners we've talked to have said about Checkatrade:
“Checkatrade helped me get started, but now I mostly rely on repeat clients. The subscription cost is pretty good but most of the leads tend to focus on price over quality.”
“It works well for visibility, but we still spend a lot of time converting leads into clients and many of them waste our time.”
“Most inquiries are about price, so it’s not ideal if you want premium jobs. However, it helped build my initial customer base.”
Alternative Lead Generation Methods to Consider
If Checkatrade doesn’t quite align with your business goals, there are other proven methods to consider for generating high-quality leads:
Social Media Advertising: Unlike Checkatrade, where you're competing with other companies, social media advertising allows you to target homeowners who are actively looking for flooring services. Showcasing your best work in video ads attracts the right audience and helps build a strong brand presence.
Partnerships: Collaborating with interior designers, contractors, or even other local businesses can create a steady stream of referral leads.
Industry Events: Attending trade shows and local events is a great way to network, build trust, and position your business as a trusted local expert.
Referrals: Encouraging satisfied customers to refer you to friends and family can result in high-quality leads, often with less price sensitivity.
These alternatives typically deliver better-quality leads, particularly when you target a more specific audience. For instance, social media ads give you more control over lead quality, allowing you to focus on higher-budget homeowners interested in premium flooring services.
Conclusion: Is Checkatrade Worth It for Flooring Companies?
Ultimately, whether Checkatrade is worth the cost depends on your specific business goals. If you’re just starting and need to boost local visibility quickly, Checkatrade can help. However, if you’re looking for higher-quality leads and a better return on investment, other marketing methods—like targeted social media advertising—may be a better fit.
Checkatrade works well for businesses that need a quick start and steady leads, but as your business grows and you aim for more premium clients, you may outgrow the platform.
At Upper Hand Marketing, we specialize in creating tailored social media video ads that drive high-quality leads and position your flooring business as the top choice in your area. We handle all the lead follow-up and offer a booking system, so you only talk to qualified leads who are ready to buy. Plus, we guarantee results—if you don’t get booked appointments, you don’t pay.
Want better leads and more control over your business growth? Reach out for a free consultation and see how our tailored video ads can help your flooring business thrive.
