Generating 30x-60x Returns For UK Home

Improvement Businesses with a Results-First Social Media Ads Service

We run the ads. You get booked appointments — and we take the risk. Message us to

check if you’re eligible for this month’s

Upper Hand Accelerator (details below)

  • 10+ booked appointments in month one, guaranteed

  • Personalised video ads that build trust & attract high-value jobs

  • Follow-up & booking system done for you

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We run the ads. You get booked appointments — before you even pay us. Message us to check if you’re eligible for this month’s Upper Hand Accelerator

(details below)

  • 10+ booked appointments in month one, guaranteed

  • Personalised video ads that build trust & attract high-value jobs

  • Follow-up & booking system done for you

Text badge saying 'as featured in the independent'
LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo

Why social media ads are your secret weapon for home improvement sales

Upper Hand Marketing Home Improvement Ads


Unlike Google Ads, which only target people actively searching, social media lets you reach potential customers before they've even started comparing the options—giving you a chance to stand out when they're still deciding.

By showcasing your company authentically in high quality personal video ads, you build trust from the get-go, before they've even looked at competitors, making it easier to sell at higher prices and close more deals.

Upper Hand Marketing Home Improvement Ads
High Rated Team Icon

Our done-for-you approach,

attracts serious buyers whilst

saving you time

Our done-for-you approach, attracts serious buyers whilst saving you time

Here’s how we turn social media ad spend into booked, high-value jobs for your business:

Here’s how we turn social media ad spend into booked, high-value jobs for your business:

Real Clients. Real Results.

How Trades Businesses Like Yours Book Out Months in Advance

Eddie (The Hardwood Flooring Shop)

"The only reason any of these people had ever heard of me was from the adverts, so I'm really pleased."

Generated £100,000+ In 3 Months

Eddie (The Hardwood Flooring Shop)

"We brought in over £100,000 in sales… it’s not just more leads — it’s proper jobs coming in."

Generated £100,000+ In 3 Months

Mark (Phoenix Flooring & Bedrooms)

"This March was the best March in terms of turnover we’ve ever had [in the 25 years the company's been going]."

Achieved Record Monthly Revenue In March

Is This Right for You?

  • You run a UK-based home improvement business

  • You’re done chasing leads or quoting for scraps on Checkatrade and you want your own stream of customers

  • You’d rather attract serious buyers than waste time on price-shoppers and no-shows

  • You want to stand out locally and not just blend in with every other “trusted trader” ad

  • You’ve got the team (or time) to take on more work and want your best jobs booked in advance

  • You know your business could be doing more and you just need the right system behind it

  • You’re open-minded, ambitious, and ready to try a smarter approach, even if it’s different to what everyone else is doing

Our Packages

Marketing Foundations Setup

One-Off Setup Service

For businesses who aren’t ready for ads yet or don’t have much of an online presence but want to get set up properly online. We’ll build your social profiles, boost your local credibility, and create strong content and review foundations so you look professional and get discovered locally. You’ll also get a 1-to-1 marketing consultation at the end to map out your next steps, so you’re set up and have a clear plan for growth when the time’s right.

 

✅ Pro Facebook & Instagram Setup & Optimisation

 

🚀 1,000 Follower Campaign (Facebook)

 

📝 Content Kickstarter (10 Social Media Posts)

 

🌐 Google My Business Setup or Optimisation

 

⭐ Google Review Boost Campaign

 

🧠 2 Hour Expert Marketing Consultation Call

 
£350

One Off Payment

Starter

Monthly Advertising Package

Perfect for smaller home improvement companies who want to start generating homeowner appointments on a tighter budget. You’ll get our proven ad strategy and campaign management system in a simplified package with a lower ad spend range.

 

✅ Full social media ads service

 

💰 £300–£500/mo ad spend

 

❌ No appointment guarantee or bonus campaigns

 
£450
/ month

Growth

Monthly Advertising Package

Our core package – built for growing home improvement companies that want a steady flow of qualified homeowner appointments every month. Includes our full strategy, appointment guarantee, and trust-building extras to accelerate your results.

 

✅ Full social media ads service

 

📈 £500–£1,500/mo ad spend

 

⭐ 10+ appointment guarantee in month one

 

🎯 Free 1000-follower campaign

 

⚙️ Pro Facebook & Instagram Account Optimisation

 
£750
/ month
Most Popular

Scale

Monthly Advertising Package

Designed for established or multi-location home improvement companies ready to expand. Includes everything in Growth plus deeper strategic support, proactive campaign scaling, and advanced reporting to maximise your return on larger ad budgets.

 

✅ Everything in Growth

 

💰 £1,500–£10,000+/mo ad spend 

 

📊 Detailed reporting & forecasting

 

🗓️ Weekly or bi-weekly strategy calls

 

🧠 Proactive campaign scaling

 
£1,250
/ month

Apply for the Upper Hand Accelerator

Usually when someone starts working with us, we go straight into building and running their campaigns, and they pay their first month up front as normal.

But we also know that choosing the right marketing partner is a big decision – especially if you’ve worked with agencies before and been disappointed.

That’s exactly why we created the Upper Hand Accelerator.

It’s our way of removing the risk.

You pay your first month as normal. If we don’t deliver at least 10 qualified homeowner appointments in your first campaign period, we continue working with you at no management fee until we do.

If you’re a good fit, this is your chance to see what consistent, booked homeowner appointments can look like for your business – without being locked into a long contract.

Only two Accelerator partners are onboarded each month – apply to see if a place is still available.

Free Resources to Help You Win More High-Value Customers

Steal the strategies, tools, and ad secrets we use to bring in consistent £10k+ home improvement jobs.

Downloadable Guides 📘

The Free Guide For Attracting High-Paying Customers

Learn the exact strategies we use to land £10k+ jobs month after month.

Home Improvement Marketing Cheat Sheets

Short, proven marketing tactics you can use today to get more sales.

Featured Video Training 📼

40 Home Improvement Marketing Tips That Actually Book More Jobs

40 actionable strategies to boost your leads, sales, and profit.

The Secret To Mastering Home Improvement Marketing

The big secret and how to implement it to get ahead of the competition.

Frequently asked questions

Here are some of our most common questions...

When was Upper Hand Marketing founded?

Upper Hand Marketing was founded in 2023 because we saw a huge gap in how home improvement businesses were using social media ads. Too many were getting it wrong, and we knew we could help them stand out by creating ads that truly connect with the right people.

Why are social media ads the best option for me?

Social media ads allow you to attract customers based on the value you offer, not just your price. Unlike Google or Checkatrade, where people are just browsing and comparing prices, social media helps you connect with customers who trust your brand and are ready to make decisions. It’s about getting in front of the right people, at the right time, and showing them why you’re the best choice.

How do I find out if this is right for me?

If you're interested in learning more, just click the button at the bottom of the page to send us a private message on WhatsApp. From there, we’ll get a few details about your business and book a free marketing consultation. In this call, we’ll take a look at where your business is currently at, identify areas for improvement, and walk you through exactly how our service works. There’s no pressure—if it’s the right fit, great! If not, at least you’ll walk away with valuable insights on how to improve your marketing.

What can I expect if I started working with you?

In our first week, we’ll guide you through a simple onboarding process and optimize your social media pages for maximum results.

At the two-week mark, your first ad campaign will go live upon your approval, and you should expect prospects booking appointments in that week.

By the six week mark, at the end of your first campaign, you'll have attended at least 10 appointments with highly qualified prospects—or you won’t need to pay our fee. Most clients see a 10-20x return on their investment by this point.

From there, we’ll review the results, evaluate if we're a good fit for each other, and create a sustainable 6-month advertising campaign plan.

Ready to finally see real results from your marketing?

Whether you’re ready to apply or just want to ask some questions, we’ll help you figure out the best way forward.

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