Generating 30x-60x Returns For Home
Improvement Businesses with a Results-First Social Media Service
Generating 30x-60x Returns For Home Improvement Businesses with a Results-First Social Media Service
A results-first, done-for-you marketing agency
for home improvement businesses.
Guaranteed Results
Personalized Video Ads
Lead Follow Up And Booking Done For You
A results-first, done-for-you marketing agency for home improvement businesses.
Guaranteed Results
Personalized Video Ads
Lead Follow Up And Booking Done For You
Why social media ads are your secret weapon for home improvement sales
Unlike Google Ads, which only target people actively searching, social media lets you reach potential customers before they've even started comparing the options—giving you a chance to stand out when they're still deciding.
By showcasing your company authentically in high quality personal video ads, you build trust from the get-go, before they've even looked at competitors, making it easier to sell at higher prices and close more deals.
Our done-for-you approach,
attracts serious buyers whilst
saving you time
Our done-for-you approach, attracts serious buyers whilst saving you time
At Upper Hand Marketing, we turn your ad spend into real sales by attracting serious buyers—while you stay focused on running your business.
At Upper Hand Marketing, we turn your ad spend into real sales by
attracting serious buyers—while you stay focused on running your business.
Proven strategies that deliver results
Here’s how we’ve helped our clients reach their goals.
Eddie (The Hardwood Flooring Shop)
"The only reason any of these people had ever heard of me was from the adverts, so I'm really pleased."
Generated £30,000 From £500
Eddie (The Hardwood Flooring Shop)
"The only reason any of these people had ever heard of me was from the adverts, so I'm really pleased."
Generated £30,000 from £500
Mark (Phoenix Flooring & Bedrooms)
"This March was the best March in terms of turnover we’ve ever had [in the 25 years the company's been going]."
Achieved Record Monthly Revenue In March
Frequently asked questions
Here are some of our most common questions...
When was Upper Hand Marketing founded?
Upper Hand Marketing was founded in 2023 because I saw a huge gap in how home improvement businesses were using social media ads. Too many were getting it wrong, and I knew I could help them stand out by creating ads that truly connect with the right people.
Why are social media ads the best option for me?
Social media ads allow you to attract customers based on the value you offer, not just your price. Unlike Google or Checkatrade, where people are just browsing and comparing prices, social media helps you connect with customers who trust your brand and are ready to make decisions. It’s about getting in front of the right people, at the right time, and showing them why you’re the best choice.
How much does your service cost?
Our advertising service costs £750 per month, plus a minimum of £500 per month for ad spend. You only pay once we’ve delivered—10 qualified appointments within 30 days. If we don’t meet that target, you don’t pay a thing. It’s all about results, and we only charge after the guarantee is met.
How do I find out if this is right for me?
If you're interested in learning more, just click the button at the bottom of the page to send us a private message on WhatsApp. From there, we’ll get a few details about your business and book a free marketing consultation. In this call, we’ll take a look at where your business is currently at, identify areas for improvement, and walk you through exactly how our service works. There’s no pressure—if it’s the right fit, great! If not, at least you’ll walk away with valuable insights on how to improve your marketing.
What can I expect if I started working with you?
In our first week, we’ll guide you through a simple onboarding process and optimize your social media pages for maximum results.
At the two-week mark, your first ad campaign will go live upon your approval, and you should expect prospects booking appointments in that week.
By the six week mark, at the end of your first campaign, you'll have attended at least 10 appointments with highly qualified prospects—or you won’t need to pay our fee. Most clients see a 10-20x return on their investment by this point.
From there, we’ll review the results, evaluate if we're a good fit for each other, and create a sustainable 6-month advertising campaign plan.
Engaging Video Ads That Attract Your Perfect Customers
Here Are Some Successful Client Examples:
Our 'Results First, Payment Second' Guarantee
We guarantee at least 10 booked appointments
for the month—or you don’t pay our fee.
💡 Land just one big job, and this pays for itself.
✅ No appointments? No fee.
Our 'Results First, Payment Second' Guarantee
We guarantee at least 10 booked appointments each month—or you don’t pay our fee.
💡 Land just one big job, and this pays for itself.
✅ No appointments? No fee.
Ready to explore social media ads for your business?
Experience exponential growth with real results
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About Joe Thorp
Founder of Upper Hand Marketing
Founder of Upper Hand Marketing
Hi, I’m Joe, the founder of Upper Hand Marketing. I created this company to help flooring businesses overcome the common struggles of digital marketing and achieve real growth. My focus is on providing clear, effective strategies that deliver results, without the fluff and confusion that's common in the online marketing/advertising industry.
I’m constantly learning and refining my approach to ensure my services are as effective as possible. I believe in being upfront and honest, and I’m fully committed to your success. Marketing can feel overwhelming, but with us, you’ll have a partner who’s here to simplify the process and guide you every step of the way.
When you work with Upper Hand Marketing, you’re not just getting a service—you’re gaining a dedicated partner who genuinely cares about helping your flooring business thrive.
